©2018 by Alexandria Jones. Proudly created with Wix.com


Fashion Designer



Since before I can remember fashion design is all I have ever wanted to do. My grandmother inspired me to take up fashion, as it had always been her dream since her father was a fashion artist for Eaton’s. I know that fashion is my calling not only because it is in my blood but also because I cannot see myself doing anything else.

Professionally, I see myself working in costume design as a way to tell a story through fashion. I realized my love for costume design while designing the costumes for the school musical as well as a fashion show for Anime North, which was costume inspired. The rush of adrenaline I got from seeing my models walk on stage and hearing the roar of the crowd or giving the lead her costume for the musical and her falling in love with it is something I want to feel forever.

I study Fashion Design at Ryerson University and completed an exchange program at the Amsterdam Fashion Institute.  Through my studies I have worked on several projects indulging costume, evening wear, day wear, and streetwear. 



Portfolio of Work



Ora Donna is a collection inspired by a narrative and told through eveningwear. The narrative that inspired the collection is the original The Little Mermaidby Hans Christian Anderson. The Little Mermaid tells the story of a young mermaid who finds a Prince and saves his life. In the end, unlike the Disney tale, the Prince falls for the princess and the little mermaid turns to sea foam. Hans Christian Anderson wrote this story and sent it to a man he was in love with as a love letter. The photoshoot, runway, and styling will take inspiration from this sad tale in multiple ways.

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The Nineties Nostalgia collection takes note of youth culture and pop culture during the 1990s and identifies its relation to fashion today. The collections borrows the bold colours and  silhouettes made popular during this time. The prints were all made by hand using screenprinting and stamping.


Evening wear collection inspired by the Rococo Period. The soft whimsical colours are commonly used in Rococo paintings, furniture, and fashion. The silhouette of the gown resembles the fashion of that time period in a modern context. The dress was created using the finest materials such as alencon lace, silk, and crepe back satin. The preliminary design was draped then drafted from the drape to fit the model perfectly. The crinoline cage was completely hand made and bound in silk. The lace was delicately shaped around the curved of the bodice through embroidery techniques. This gown is appropriate for a high fashion event or costume purposes.



The collection was inspired by the shapes of roses, rose petals and vines as well as 1930’s women’s pant suits. The digital print pattern for the silk charmeuse top was created digitally and then printed onto fabric. The pattern was created using images taken at the Botanical Gardens while seeking inspiration. The jacket is 100% wool and half lined with bias binding throughout. The high waisted drop crotch trousers take inspiration from 1930's women's pant suit silhouettes whereas the jacket silhouette was inspired by roses. This look is for the young business woman looking for statement pieces.


Plaid dress draped completely using one piece of material for each colour. Inspired by origami folding techniques as well as an updated take on the classic school girl plaid pleated skirt. The draping process was very experimental with multiple trials to achieve the desired effect. The pleats and plaid checks blend seamlessly into the next panel before changing the contrasting colour. The juxtaposition of colours and lengths was inspired by school uniforms and their individual styling. This look was created with a student studying during the fall aesthetic in mind.



Fashion Work



April 2017 - February 2018

  • Designs and constructs costumes for the Spring Awakening production

  • Works with a wardrobe team and assistant to find the best results

  • Applies knowledge of costume history when creating designs

  • Able to troubleshoot any fit or design issues that arise


September 2017 - February 2018

  • Merchandise stock according to the requests of the District Manager

  • Follow latest trends to provide up-to-date styling information to clients

  • Enthusiastically communicate with customers about purchasing needs

  • Prepare for promotions by rearranging and retagging stock



April 2016 - September 2016

  • Worked closely with the design team and researched design inspiration

  • Prepared and lead sales meetings with Chief Merchant and Head Designer

  • Sent comments to manufacturers regarding product quality

  • Organized samples, strike offs, patterns, and fit documents Took part in meetings with technicians to analyze garment fit

  • Worked closely with the buyers for both Accessories and Athletic design

For more information about my experience in the fashion world, please get in touch.


Toronto, Canada

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